Friday 28 November 2008

Don't look back.........

Have you booked your AW09 appointment yet? Thinking of taking on any new brands? For many the answer is aagghh NO can not think about that yet! As i am calling through the list to book peoples appointments i am hearing a reluctance to take on any new brands for the next season due to the economic climate and it being to 'bigger a risk' and people considering cutting back on their offering to customers in store! However i have been reading a lot in trade magazines about how not taking on anything new is in fact the risk. If your business is just repeating what it has always done how is it moving forward......for AW09 we need to be brave and try new things to get customers into the store!

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